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Keywords: Unsubstantiated claims
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (5): 569–578.
Published: 07 May 2020
...Magnus Söderlund; Jan Mattsson Purpose The purpose of this study was to examine the impact of unsubstantiated claims that a product is “ecological.” Design/methodology/approach A between-subjects experimental design was used in which the absence versus the presence of an (unsubstantiated...
