...Rong Huang; Jeffrey Wiebe; Ryan Heath Purpose This study aims to contribute to growing bodies of literature on corporate political advocacy ( CPA ) and user-generated content ( UGC ). Specifically, it examines how consumers’ UGC efforts are driven by ideological alignment with brands’ CPA...

... at: aidin.namin@lmu.edu 11 06 2023 30 09 2023 19 12 2023 03 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only User-generated content Firm-generated content Online reviews Online company responses Text mining Digital...

...Kemal Cem Soylemez Purpose This study aims to categorize user-generated content (UGC) based on the target audience, namely, brand-oriented content (BOC) and community-oriented content (COC). By using the equity theory, this study investigated how personal factors (motivations and self-construal...

...Rajasree K. Rajamma; Audhesh Paswan; Nancy Spears Purpose User-generated content (UGC), e.g. YouTube videos on social media, is all around us. These UGCs are primarily demonstrational and/or informational in their execution format. However, viewers could easily misclassify the UGCs and that may...

... to classic research on narcissism and self-concept and to determine the effectiveness of selfie-marketing in visual user-generated content. Design/methodology/approach A mixed methods approach is used across two studies. Study 1’s qualitative exploration uses the grounded theory method by analyzing semi...

...Ben Lowe © Emerald Group Publishing Limited 2012 --> Curation Social Media User‐generated content Rosenbaum's book is about an old term, curation (think museum curators!), in a new and powerful context (think online content). The author discusses the challenges faced...