...Valter Vieira; Fernando Oliveira Santini; Clécio Falcao Araujo Purpose Hedonic and utilitarian shopping values have been researched since the mid-1980s in the fields of marketing, retail and specially on consumer behaviour. A number of studies have found evidence of their effects on satisfaction...

...Sarah Alhouti; Giles D’Souza Purpose The purpose of this paper is to determine how consumers benefit from corporate social responsibility (CSR) and whether spiritual benefits are a stronger outcome of CSR. Design/methodology/approach Items for values are developed and tested prior...

...Jiyoung Hwang; Merlyn A. Griffiths Purpose This paper aims to investigate how the cognitive value perceptions and affective attitudes of Millennial consumers are related to behavioral intent in the context of collaborative consumption and how such relationships may be moderated. Design...

... influence of attributes upon purchase frequency. Research limitations/implications The findings demonstrate the value of understanding the consumption consequences that consumers desire for products, especially after initial purchase. In doing so, the findings also provide some evidence...

...Elizabeth Goldsmith The book is divided into: “Part 1: defining quality, value, food and the consumer”; “Part 2: food quality attributes”; and “Part 3: understanding the food consumer”. These are further subdivided into nine chapters. Monika J.A.   Schroder . Food Quality...

...Frank Huber; Andreas Herrmann; Robert E. Morgan Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits...

... for their gain whereas the customer might benefit more from alternative, immediate rewards. This leads to a consideration of how value and equity within relationship marketing might be viewed using social psychology as a basis for re‐examining the nature of supplier‐customer relationships. Concepts from branding...

... the features and benefits of convergent marketing, which is a fully customer‐centric approach to marketing. There are six guiding principles to convergent marketing: understanding who the customers are and what they value; selecting customers carefully; designing products and services that deliver the desired...

..., when employed in marketing and advertising, can maximize any aspect of business toward which it is applied. It can take one marketing dollar and multiply it many times. In this way it serves to add value to products or services, beyond their tangible or more obvious features. Value addition is a more...