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Keywords: Value analysis
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Journal Articles
Consumer purchase intention for organic personal care products
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (1): 40–47.
Published: 25 January 2011
... of perceived behavioral control on the attitude‐intention relationship. Consumer behaviour Value analysis Purchasing Personal hygiene An executive summary for managers and executive readers can be found at the end of this article. Awareness of the destruction of natural resources has raised...
Journal Articles
A value based orientation to new product planning
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (1): 28–41.
Published: 01 January 1993
... for successes of each orientation and provides directions for modifying strategic focus in response to changing conditions. © MCB UP Limited 1993 Consumer behaviour Innovation New product development Product management Value analysis JOURNAL OF CONSUMER MARKETING A Value-based Orientation...
