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Keywords: Value analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (1): 40–47.
Published: 25 January 2011
... of perceived behavioral control on the attitude‐intention relationship. Jae‐Eun Chung can be contacted at: chung.362@osu.edu © Emerald Group Publishing Limited 2011 Consumer behaviour Value analysis Purchasing Personal hygiene An executive summary for managers and executive readers can...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (1): 28–41.
Published: 01 January 1993
... for successes of each orientation and provides directions for modifying strategic focus in response to changing conditions. © MCB UP Limited 1993 Consumer behaviour Innovation New product development Product management Value analysis JOURNAL OF CONSUMER MARKETING A Value-based Orientation...
