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Keywords: Value perception
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Journal Articles
Exploring the role of anticipated emotions in product adoption and usage
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (3): 300–316.
Published: 14 May 2018
... the ability of anticipated emotions to influence product decision-making process. Moreover, anticipated emotions mediate the influence of value perceptions on product attitude. Findings show that these relationships vary greatly between initial adoption and further usage of the product. Practical...
