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Keywords: Variety perception
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Journal Articles
Effects of intuitive judgments on consumer assortment evaluations
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (3): 137–144.
Published: 11 May 2015
... (Lipshitz et al., 2001). As Hogarth (2010 , p. 339) explains: Intuition Assortment evaluation Decision modes Organization perception Variety perception An executive summary for managers and executive readers can be found at the end of this issue. Retail stores’ efficiency...
