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Keywords: Vegan cosmetics
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–19.
Published: 16 June 2026
...Gabriela Nogueira Rauber; Francine Zanin Bagatini; André Francisco Alcântara Fagundes Purpose Despite increasing ethical awareness, many consumers who express favorable attitudes toward vegan cosmetics fail to act on these intentions. This study aims to address the attitude–intention gap...
