.../approach Information was collected from 511 Spanish video game consumers. Structural equation modeling, clustering and multi-group analysis were then conducted to compare results between segments of gamers. Findings Results show that hedonic, social and mainly addiction motivations lead to purchase...

..., completed a pre-test questionnaire, played a video game, completed a post-test questionnaire and were debriefed. Findings More difficult game play led to greater negative affective response. A different game-based attribute – background music – did not influence affective response. A significant...

... center in southern California. The entertainment center comprised of chain restaurants, retail stores and movie theaters. A confederate randomly approached 70 patrons entering the arcade about volunteering in a consumer study in exchange for $3 (83 per cent males). Gaming Video games Play Key...