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Keywords: Viewer perceptions
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Journal Articles
Viewer perceptions of television commercials: a conceptual replication
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (7): 612–623.
Published: 13 November 2017
... 2016 20 02 2017 10 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Prime time TV commercials Viewer perceptions To address the gap in knowledge summarized above, the current research adopts the FCB Grid as its product...
