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Keywords: Visual behaviour
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Journal Articles
Are graphic health warnings impacting on message processing and quitting intentions?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (7): 661–677.
Published: 08 August 2022
... Extended parallel process model (EPPM) Attention Visual behaviour Graphic health warnings (GHWs) remain a staple strategy among policymakers seeking to curb the consumption of tobacco products (Pang et al., 2021), with this messaging strategy also adopted in Australia to reduce...
