Keywords: Visual perception
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2003) 20 (5): 400–427.
Published: 01 September 2003
... to the following hypothesis: Children (age groups) Packaging Memory Visual perception Drawings Brand awareness Product‐relevant information Over two decades ago, Rossiter (1976, p. 523) warned us that “consumer research has largely ignored product‐relevant information stored in visual memory...

or Create an Account

Close subscription notice
Close access options