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Keywords: Visual perception
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (5): 400–427.
Published: 01 September 2003
... to the following hypothesis: Children (age groups) Packaging Memory Visual perception Drawings Brand awareness Product‐relevant information Over two decades ago, Rossiter (1976, p. 523) warned us that “consumer research has largely ignored product‐relevant information stored in visual memory...
