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Keywords: Vloggers
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Journal Articles
Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 242–253.
Published: 08 February 2022
...Reza Fazli-Salehi; Mahshid Jahangard; Ivonne M. Torres; Rozbeh Madadi; Miguel Ángel Zúñiga Purpose The purpose of this study is to examine the role of interaction-based features of social media reviewing channels and vloggers’ self-disclosure in consumers’ parasocial interaction with vloggers...
