Keywords: Voluntary simplification
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Journal Articles
Journal of Consumer Marketing (2021) 38 (5): 484–494.
Published: 09 June 2021
...Petek Tosun; Selime Sezgin Purpose The voluntary simplification (VS) movement has stemmed from Western societies and gained momentum in the 1980s, but the trend has failed to become a primary perspective for most consumers. The accompanying concepts of conscious consumption, minimalism...

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