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Keywords: WOM communication
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (6-7): 526–540.
Published: 04 November 2014
...Amalia Triantafillidou; George Siomkos Purpose – The aim of the present study is to investigate the impact of the different aspects of consumption experience on various post-consumption variables (i.e. satisfaction, nostalgia intensity, word-of-mouth (WOM) communication and behavioural intentions...
