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Keywords: Wastophobia scale
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1039–1058.
Published: 14 October 2025
...Muhammad Wasif Hanif; Ling Zhang; Muhammad Nawaz Purpose This study aims to develop and validate the wastophobia scale – a psychometric tool to assess consumer negative emotions associated with waste. Furthermore, it empirically investigates the impact of wastophobia ( WP ) construct on behavioral...
