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Keywords: Webrooming
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 731–742.
Published: 28 May 2025
... of the consumer segments and product prices on consumers’ showrooming and webrooming behaviours. Design/methodology/approach Leveraging survey data from a sample of 512 omnichannel consumers in Australia, this study uses cluster analysis to identify distinct consumer segments. This study uses multigroup...
