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Keywords: Wedding
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Journal Articles
Symbolic value and sustainable choice: consumer segments in the wedding dress market
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 980–995.
Published: 04 September 2025
...Julianna Faludi; Kamilla Székelyné-Füller Purpose The wedding market exhibits growing consumer diversity. The seven identified segments navigate multiple factors balancing in their decision-making process. These segments weigh the desire for a perfect dress that embodies cultural and social values...
