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Keywords: Wellness tourism consumption
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 506–520.
Published: 22 March 2023
... re-use rights only Identity transition Wellness tourism consumption Holistic wellness retreats Identity play Identity work RQ1. What shapes and influences identity transition while at the HWR? And how does this occur? Our research is not intended to examine the long...
