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Keywords: Willingness to buy
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Journal Articles
Journal of Consumer Marketing (2012) 29 (7): 494–506.
Published: 26 October 2012
...Annie Peng Cui; Theresa A. Wajda; Michael Y. Hu Purpose This study aims to examine animosity's role in determining consumers' product choices. Considerable research attention has been devoted to studying the relationship between animosity and consumers' willingness to buy foreign products. Few...

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