...Johan Bruwer; Anthony Saliba; Bernadette Miller Purpose Exploratory research was conducted in a well‐known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style...

...Concha R. Neeley; Kyeong Sam Min; Pamela A. Kennett‐Hensel Purpose This paper aims to evaluate the relationships among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product. While these variables' impact on decision making within...

...Johan Bruwer; Ray Johnson Purpose The purpose of this paper is to explore different levels of place‐based marketing in the form of region of origin strategies used by wineries in their branding efforts. The overall aim is to obtain insights into wine consumer dynamics such as product involvement...

... presence is corroborated in both traditional (bottled wine) and innovative (electronic) products even though it is much stronger in innovative products. The relationship satisfaction‐loyalty is also present when evaluating product and brand combined, indicating that there is an intermediate position...