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Keywords: Women of color (WOC)
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (5): 597–608.
Published: 19 May 2022
...Natalie A. Mitchell; Tony Stovall; David Avalos Purpose This paper aims to assess the representation of women of color (WOC) in the top 3 fashion magazines and explore the implications of underrepresentation within marketing communications. The authors draw from diffusion theory and marketplace...
