...). Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer . Palgrave MacMillan , Great Britain (Printed and bound in Great Britain by Cromwell Press Ltd, Trowbridge Wiltshire)2008226 pp.$49.95 . © Emerald Group Publishing Limited 2010 --> Marketing Women Women workers...

... better for men and for families. In addition, the messages from those creative departments may be more compelling to consumers. Advertising agencies Women workers Women A decade ago an article titled “Babes in boyland” appeared in Creativity and asked, why are there so few women...