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Keywords: Word of mouth recommendations
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 709–720.
Published: 21 November 2018
... Word of mouth recommendations H1b. Consumers with comparatively high ability-based EI will evaluate TCEs less highly during service encounters. Will positive or negative valence during the service encounter cause differences in the relationship between EI and TCEs? Appraisals...
