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Keywords: Wounded pride/spite model
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 785–797.
Published: 08 June 2023
...Joshua T. Coleman; Michael C. Peasley Purpose This study aims to apply the Wounded Pride/Spite model (integral emotions which occur during the donation request) and the Affect Infusion model (incidental emotions primed before encountering the checkout charity request) to check out charity...
