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Keywords: Xenocentrism
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–14.
Published: 29 June 2026
... relationships with social media influencers (SMIs) on luxury brand purchasing intentions along with the moderation of consumer xenocentrism in the context of the UAE . Design/methodology/approach The data was collected via online questionnaires from 437 buyers of luxury products in the UAE markets...
