...Chamila Perera; Chandana Hewege Purpose This study aims to explore how young adults understand the climate change problem. It also explores whether environmental paradigms explain how young adults perceive climate change risks in their everyday green conscious behavior. Design/methodology...

... Marketing communications Communication technologies Young adults China Consumer behaviour China Technology developments in mobile communications have begun to foster new platforms for brand‐consumer interactions (Shankar and Malthouse, 2007 ; Sultan and Rohm, 2005). The Mobile Marketing...

...‐olds as a group, and 30‐41 year‐olds and 42‐54 year‐olds as a group. According to Coulter et al.'s (2003) survey, data indicate a tendency for younger women to be more involved with cosmetics than older women. Young adults Influence Israel Consumers Behaviour Children(age...

... State University, Rohnert Park, California, USA Retailing Shopping Young adults Consumers Marketing Retailers Gen BuY offers a descriptive account of how Generation Y consumers are changing retail based on research study statistics, interviews with experts, interviews...

...Themistoklis Altintzoglou; Karina Birch Hansen; Thora Valsdottir; Jon Øyvind Odland; Emilía Martinsdóttir; Karen Brunsø; Joop Luten Purpose The aim of this study is to explore potential barriers to seafood consumption by young adults and the parents of young children. Knowledge of these barriers...

... is to examine direct‐to‐consumer prescription drug advertising issues among younger adults as both consumers and caregivers to determine whether companies are, or should be, taking advantage of building brand value through DTCA. Design/methodology/approach A sample of 225 young adults answered...