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Keywords: mHealth
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Journal Articles
Predictors of users’ preferences for online health services
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (2): 215–225.
Published: 31 January 2020
... 12 12 2019 16 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only mHealth Rational choice theory Transformative service research eHealth Discriminant analysis Online health-care service quality As a human asset indicator...
