Issues

Special Issue: Fashion marketing and management in the AsiaPacific region. Guest Editor: Gail Taylor

Book Review

Managing Fashion and Luxury Companies

Pierre‐Luc Emond
View articletitled, Managing Fashion and Luxury Companies
Add to Citation Manager for Managing Fashion and Luxury Companies

Potential niche markets for luxury fashion goods in China

Ling Gao; Marjorie J.T. Norton; Zhi‐ming Zhang; Chester Kin‐man To
View articletitled, Potential niche markets for luxury fashion goods in China
Open the PDF for in another window
Add to Citation Manager for Potential niche markets for luxury fashion goods in China

Information source usage in teen apparel purchases: China, Japan and the United States

Allen D. Schaefer; R. Stephen Parker; Charles M. Hermans
View articletitled, Information source usage in teen apparel purchases: China, Japan and the United States
Open the PDF for in another window
Add to Citation Manager for Information source usage in teen apparel purchases: China, Japan and the United States

Creating brand equity in the Chinese clothing market: The effect of selected marketing activities on brand equity dimensions

Xiao Tong; Jana M. Hawley
View articletitled, Creating brand equity in the Chinese clothing market<span class="subtitle-colon">: </span><span class="subtitle">The effect of selected marketing activities on brand equity dimensions</span>
Open the PDF for in another window
Add to Citation Manager for Creating brand equity in the Chinese clothing market<span class="subtitle-colon">: </span><span class="subtitle">The effect of selected marketing activities on brand equity dimensions</span>

Perception of appearance and use of appearance products among Chinese women

Karen Kaigler‐Walker; Zelda L. Gilbert
View articletitled, Perception of appearance and use of appearance products among Chinese women
Open the PDF for in another window
Add to Citation Manager for Perception of appearance and use of appearance products among Chinese women

Factors influencing internet shopping behaviour: a survey of consumers in Thailand

Orapin Laohapensang
View articletitled, Factors influencing internet shopping behaviour: a survey of consumers in Thailand
Open the PDF for in another window
Add to Citation Manager for Factors influencing internet shopping behaviour: a survey of consumers in Thailand

Consumer attitudes towards brand extensions of designer‐labels and mass‐market labels in Hong Kong

Shuk‐Ching Liu; Tsan‐Ming Choi
View articletitled, Consumer attitudes towards brand extensions of designer‐labels and mass‐market labels in Hong Kong
Open the PDF for in another window
Add to Citation Manager for Consumer attitudes towards brand extensions of designer‐labels and mass‐market labels in Hong Kong

Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model

Ho Jung Choo; Ji‐Wook Jung; Ihn Hee Chung
View articletitled, Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model
Open the PDF for in another window
Add to Citation Manager for Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model

Guest editorial

Flaws in the fabric – a ghost in the machine

Gail Taylor
View articletitled, Flaws in the fabric – a ghost in the machine
Add to Citation Manager for Flaws in the fabric – a ghost in the machine