Issues

Special Issue: Luxury fashion branding. Guest Editors: Ian Phau, Min Teah

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Jing Theng So; Andrew Grant Parsons; Sheau‐Fen Yap
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Uncovering Victoria's Secret: Exploring women's luxury perceptions of intimate apparel and purchasing behaviour

Margee Hume; Michael Mills
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Luxury perceptions: luxury brand vs counterfeit for young US female consumers

Farrell Doss; Tammy Robinson
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Brand extensions : A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

Nadine Hennigs; Klaus‐Peter Wiedmann; Stefan Behrens; Christiane Klarmann; Juliane Carduck
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Can Islam and status consumption live together in the house of fashion clothing?

Aron O’Cass; Wai Jin Lee; Vida Siahtiri
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Chinese consumers’ purchasing: impact of value and affect

Ning Li; Andrew Robson; Nigel Coates
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Guest editorial

Luxury fashion branding

Ian Phau; Min Teah
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