Issues

What influences Chinese fashion retail? Shopping motivations, demographics and spending

Christopher J. Parker; Lu Wenyu
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Can brands deviate from their brand aesthetic? Brand luxury status as a moderator

Christin Seifert; Tianyu Cui; Veena Chattaraman
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Key antecedents to the shopping behaviours and preferences of aging consumers: A qualitative study

Osmud Rahman; Hong Yu
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How men interpret women’s luxury brand signals

Sin Man Lai; Gerard Prendergast
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What drives omnichannel shopping behaviors?: Fashion lifestyle of social-local-mobile consumers

Ju-Young M. Kang
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Cause-related marketing strategy types: assessing their relative effectiveness

Ji Young Lee; Kim K.P. Johnson
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Non-conformance in apparels: exploring online fashion retail in India

Vineet Kaushik; Sanjay Dhir
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Decoding fashion advertising symbolism in masstige and luxury brands

Jae-Eun Kim; Stephen Lloyd; Keji Adebeshin; Ju-Young M. Kang
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