Issues

Publisher’s Note

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Decoding business strategies toward sufficient consumption in the fashion industry

Beatriz Garcia-Ortega; Javier Galan-Cubillo; Daria Morozova; F. Javier Llorens-Montes
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How can the metaverse enhance shopping well-being? The role of hedonic shopping motivations and customer engagement

Woo Bin Kim; Ki Yong Kwon
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The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing

Beata Seinauskiene; Laura Salciuviene; Aiste Dovaliene; Agne Gadeikiene; Jurate Banyte; Mantas Lukauskas
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Communicating Australian cotton’s sustainable value in the cotton value chain

Zoe Mellick; Paige Street; Alice Ruth Payne
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The path to fashion loyalty: insights from online fashion retailers and gender dynamics

Dina El-Shihy; Mohamed Abdelraouf; Noha Hassan
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How service-dominant logic can increase luxury value perceptions?

Amélia Brandão; Carolina Lopes da Silva; Vincenzo Basile
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When are global fashion companies socially irresponsible? Relations among misleading information, brand betrayal and saving face in consumer boycotts

Ping Zhong; Changju Kim
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The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention

Ying Zhang; Jiazhen He; Jun Li
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Communication strategies for eco-friendly apparel: experimental evidence from Generation Z consumers in China

Mengting Liu; Dapeng Liang; Xiaowen Zhou; Jiayin Sun
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