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Journal Articles

Online retailers’ return policy and prefactual thinking: An exploratory study of USA and China e-commerce markets

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Yanan Yu, Hye-Shin Kim
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 504–518.
https://doi.org/10.1108/JFMM-01-2019-0010
Published: 23 August 2019
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Journal Articles

The effects of facial image and cosmetic usage on perceptions of brand personality

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Michelle Guthrie, Hye‐Shin Kim, Jaehee Jung
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (2): 164–181.
https://doi.org/10.1108/13612020810874863
Published: 09 May 2008
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Journal Articles

Exploratory study of virtual communities of apparel retailers

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Hye‐Shin Kim, Byoungho Jin
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (1): 41–55.
https://doi.org/10.1108/13612020610651114
Published: 01 January 2006
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Journal Articles

Consumer profiles of apparel product involvement and values

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Hye‐Shin Kim
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (2): 207–220.
https://doi.org/10.1108/13612020510599358
Published: 01 June 2005
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Journal Articles

Apparel involvement and advertisement processing: A model

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Hye‐Shin Kim, Mary Lynn Damhorst, Kyu‐Hye Lee
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2002) 6 (3): 277–302.
https://doi.org/10.1108/13612020210441364
Published: 01 September 2002
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Journal Articles

Examination of emotional response to apparel brand advertisements

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Hye‐Shin Kim
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2000) 4 (4): 303–313.
https://doi.org/10.1108/eb022598
Published: 01 April 2000
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Journal Articles

Examination of brand personality and brand attitude within the apparel product category

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Hye‐Shin Kim
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2000) 4 (3): 243–252.
https://doi.org/10.1108/eb022593
Published: 01 March 2000
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Journal Articles

Environmental attitude and commitment in relation to ad message credibility

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Hye‐Shin Kim, Mary Lynn Damhorst
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (1): 18–30.
https://doi.org/10.1108/eb022545
Published: 01 January 1999
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