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Journal Articles

Niche market strategy in the textile and apparel industry

Erin D. Parrish, Nancy L. Cassill, William Oxenham

Journal of Fashion Marketing and Management: An International Journal (2006) 10 (4): 420–432.

https://doi.org/10.1108/13612020610701956

Published: 01 October 2006

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Journal Articles

An investigation of competitive pricing among apparel retailers and brands

Genessa M. Fratto, Michelle R. Jones, Nancy L. Cassill

Journal of Fashion Marketing and Management: An International Journal (2006) 10 (4): 387–404.

https://doi.org/10.1108/13612020610701938

Published: 01 October 2006

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Journal Articles

A comparative study on new retailing outlets in the Shanghai apparel market

Jun Li, Yunyi Wang, Nancy L. Cassill

Journal of Fashion Marketing and Management: An International Journal (2004) 8 (2): 166–175.

https://doi.org/10.1108/13612020410537861

Published: 01 June 2004

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Journal Articles

Opportunities in the international textile and apparel marketplace for niche markets

Erin Dodd Parrish, Nancy L. Cassill, William Oxenham

Journal of Fashion Marketing and Management: An International Journal (2004) 8 (1): 41–57.

https://doi.org/10.1108/13612020410518682

Published: 01 March 2004

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Journal Articles

Diffusion of innovation: The casual workplace phenomenon

Stephanie Foust, Nancy L. Cassill, David Herr

Journal of Fashion Marketing and Management: An International Journal (1999) 3 (4): 311–323.

https://doi.org/10.1108/eb022568

Published: 01 April 1999

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Journal Articles

Consumers' definitions of apparel value: An investigation of department store shoppers

Nancy L. Cassill, Jane B. Thomas, Erica M. Bailey

Journal of Fashion Marketing and Management: An International Journal (1997) 1 (4): 308–321.

https://doi.org/10.1108/eb022508

Published: 01 March 1997

View article titled, Consumers' definitions of apparel value: An investigation of department store shoppers

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Niche market strategy in the textile and apparel industry

An investigation of competitive pricing among apparel retailers and brands

A comparative study on new retailing outlets in the Shanghai apparel market

Opportunities in the international textile and apparel marketplace for niche markets

Diffusion of innovation: The casual workplace phenomenon

Consumers' definitions of apparel value: An investigation of department store shoppers

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