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Journal Articles

E-store brand personality congruence for multichannel apparel retail brands

Jae Youn Chang, Wi-Suk Kwon

Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 159–178.

https://doi.org/10.1108/JFMM-08-2019-0167

Published: 31 March 2021

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Journal Articles

Assessing college women's associations of American specialty apparel brands

Wi‐Suk Kwon, Sharron J. Lennon

Journal of Fashion Marketing and Management: An International Journal (2011) 15 (2): 242–256.

https://doi.org/10.1108/13612021111132663

Published: 10 May 2011

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Journal Articles

The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping

Wi‐Suk Kwon, Mijeong Noh

Journal of Fashion Marketing and Management: An International Journal (2010) 14 (3): 335–349.

https://doi.org/10.1108/13612021011061825

Published: 13 July 2010

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Journal Articles

Online visual merchandising (VMD) of apparel web sites

Young Ha, Wi‐Suk Kwon, Sharron J. Lennon

Journal of Fashion Marketing and Management: An International Journal (2007) 11 (4): 477–493.

https://doi.org/10.1108/13612020710824553

Published: 25 September 2007

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