... and specific characteristics of identitary luxury fashion brand discourse by introducing and applying such an integrative framework. Design/methodology/approach A rigorous grounded theory approach was applied to a corpus of primary data, print advertising in Vogue (UK and US) and Vanity...

... and cultural groups “receive” and comprehend the home magazine features. Practical implications – The findings of this research could be used to analyse fashion photography in editorial, fashion advertising, fashion brand websites and social media, thereby assisting in the analysis of fashion photography...

...Dana-Nicoleta Lascu; Marta Marcheva; Kendree Thieringer Purpose – The purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising...

...Karen Hyllegard; Jennifer Ogle; Ruoh‐Nan Yan Purpose The purpose of this paper is to examine Gen Y consumers' responses to American Apparel's use of two advertising message strategies – fair labour and sex appeal, using the theory of reasoned action to predict intent to patronize American...

...Jane Lu Hsu; Roxy Hsien‐Chen Mo Purpose This paper aims to examine how consumers perceive incomplete information in print apparel advertisements in magazines and whether incomplete information influences decisions. Design/methodology/approach A total of 239 examples of print apparel...

...Alyssa Dana Adomaitis; Kim P. Johnson Purpose The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images. Design/methodology/approach A content analysis...

... participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research...

...Svante Andersson; Anna Hedelin; Anna Nilsson; Charlotte Welander In this study, violent advertising is discussed. An empirical study, using picture analysis, is carried out. The intent of the advertisers’ message is compared with the interpretation of a male and a female consumer group...

...Hye‐Shin Kim; Mary Lynn Damhorst; Kyu‐Hye Lee This study examines how consumer involvement with apparel influences perceptions of an apparel product (T‐shirt) presented in a print advertisement. Consumer involvement with apparel was examined in relation to three advertisement response concepts...