...Dawn M. Michaelson; Boowon Kim; Veena Chattaraman Purpose This study examines whether design typicality and the communication of the zero-waste concept as a sustainable practice impact consumers’ aesthetic preferences and purchase intentions for zero-waste apparel. Design/methodology/approach...

... as practitioners. Practical implications Consideration of both aesthetic properties is needed when implementing the MAYA principle in apparel design. Originality/value Although studies have examined the MAYA principle relative to consumer products, few have examined how the principle operates relative...

...Goutam Saha; Dilip Roy Purpose Grounded theory, supported by leading designers, argues for an integrated approach covering end users and designers. However, no substantial work on apparel design has been done so far where a balance is maintained by combining the opinions of consumers...

... had to rely on cultural stereotypes due to a lack of information. The study documented in the paper developed an original fit preference scale to obtain important information that can be used to impact on apparel product development for this consumer. Apparel design Ethnic groups Fashion design...