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Keywords: Apparel fit
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 100–117.
Published: 25 February 2022
... shape because an individual's perception of fit is influenced by many different factors (e.g. gender, size, age, culture, style, trend and more) (Pisut and Connell, 2007). Thus, there have been two ways to assess apparel fit, subjectively and objectively. We focused on reviewing studies on subjective...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 759–775.
Published: 22 December 2021
...Eonyou Shin; Elahe Saeidi Purpose The purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards related to the body shapes categorized. Design/methodology/approach Body scan data...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 63–79.
Published: 18 June 2020
...-use rights only Online review Purchase decision Apparel fit Online apparel retailing Online consumer review (OCR) is an important source of product information for consumers today (e.g. Chen and Xie, 2008). Almost 82% of US adult consumers use OCR to decide whether or not to buy a new...
