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Keywords: Apparel fit
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Journal Articles
Whole body shapes and fit problems among overweight and obese men in the United States
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 100–117.
Published: 25 February 2022
... a better fit or (2) create mass customizations through 3D body scanning technology (Kim, 2014 ; Pleuss et al., 2019 ; Saeidi, 2019 ; Shin et al., 2011 ; Song and Ashdown, 2011). Three-dimensional body scanning technology is a promising way to improve apparel fit and size issue...
Journal Articles
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 759–775.
Published: 22 December 2021
...Eonyou Shin; Elahe Saeidi Purpose The purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards related to the body shapes categorized. Design/methodology/approach Body scan data...
Journal Articles
Are negative and positive reviews regarding apparel fit influential?
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 63–79.
Published: 18 June 2020
...-use rights only Online review Purchase decision Apparel fit Online apparel retailing Online consumer review (OCR) is an important source of product information for consumers today (e.g. Chen and Xie, 2008). Almost 82% of US adult consumers use OCR to decide whether or not to buy a new...
