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Keywords: Apparel shopping
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 465–482.
Published: 02 September 2014
... population of other consumer groups. This research affirms and extends the Consumer Decision Process Model (Blackwell et al., 2005) regarding individual difference variables (e.g. gender, need for affect, tolerance for risk-taking) related to consumers’ use of information sources in apparel shopping...
