...Teena Agarwal; Navneet Gera; Swati Rohatgi Purpose Given that the demand for fashion products is rising in developed nations, this study examines the effects of spirituality, subjective norms, attitude, traits of vanity and the need for uniqueness on purchase intention toward fashion products...

... a significant effect on attitude. These performance risks, together with the consumer's attitude towards renting, have a negative effect on the intention to rent. Originality/value Factors that have a negative effect on attitude have been studied less than the facilitators of attitude. This is the first...

...Rajendra Kumar Gopi; Rambabu Lavuri; K Francis Sudhakar Purpose The purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry, with mediating (attitude [ATT]) and moderating (product...

... significant positive effect on attitude toward webrooming. The moderation effect findings suggest that subjective norm significantly moderates the association between attitude toward webrooming and webrooming intention. Practical implications Practically, the findings are likely to aid luxury marketers...

.../value The purpose of the paper is to contribute to the literature by empirically comparing general consumer perceptions, attitudes and behaviours towards the social and environmental dimensions of ethical fashion. In doing so, the authors aim at shedding light on the complex concept of ethical fashion...

... objectives of this study are to, first, develop a framework to understand factors affecting consumers' intention to purchase luxury fashion goods online. Second, measure the moderating effect of perceived risk and web atmospherics on the relationship between attitude toward buying luxury fashion goods online...

...Kim K.P. Johnson; Jung Mee Mun; Yoori Chae Purpose The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative consumption (CC) offline as antecedents to the CC of apparel facilitated...