...) through NCSA attitudes (cognitive state) and cultural pride (affective state) based on the stimulus-organism-response (S-O-R) model. Design/methodology/approach Data were collected from 989 respondents aged between 18 and 29 years through self-administrated questionnaires via a professional survey...

...Ian Phau; Olamide Akintimehin; Sean Lee Purpose The purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in relation with generic luxury designer facemasks. Design/methodology...

...Hanna Lee; Yingjiao Xu; Anne Porterfield Purpose The purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally...

...Chunmin Lang; Sukyung Seo; Chuanlan Liu Purpose The purpose of this paper is to identify the influences of perceived enjoyment, perceived risks and attitude on the intention to rent fashion products for both Chinese and American consumers. Furthermore, this study is expected to empirically...

...Hyun‐Joo Lee; Archana Kumar; Youn‐Kyung Kim Purpose The purpose of this study is to examine effects of gender, need for uniqueness, and attitudes toward American products on dimensions of brand equity for a US and local apparel brand in the Indian market. Design/methodology/approach Three...

... positive attitudes toward organic and sustainable agriculture, preferred to “buy locally” and had a strong self‐identity as environmental, organic, and socially responsible consumers. Research limitations/implications The sample of US health and natural foods consumers means that the results cannot...

...Ian Phau; Yip Siew Leng Purpose The purpose of the current research is to determine if status and non‐status seeking Australian teenagers differ in their attitudes toward buying domestic and foreign (i.e. Italy, Japan, China) luxury brand apparel. Design/methodology/approach A total of 365...

...Jihyun Kim; Jihye Park Purpose The purpose of this study is to examine the consumer shopping channel extension focusing on attitude shift from offline to online store with a theoretical approach. Design/methodology/approach Two hundred and sixty two students in a large US midwestern university...

...Catherine Rutherford‐Black PhD; Jeanne Heitmeyer PhD; Mallory Boylan PhD The purpose of this study was to evaluate students' attitudes towards people of different weights by comparing and contrasting student stereotypes of thin, average, moderately obese and morbidly obese weight individuals...

...Bonnie D. Belleau; Jacqueline Didier; Lori Broussard; Teresa A. Summers Although a large proportion of the population is ageing, youth still commands a high value in our society. This study was designed to compare older and younger women's attitudes towards apparel and media. Apparel advertising...

... and attitudes, as well as attitudes more specifically related to purchasing. Data were collected with a nationwide mail survey of US consumers (n =344) randomly drawn from the stratified mailing list of one North American ATO. Theory‐based relationships, suggesting a hierarchical system of effects among values...