Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Baby boomer generation
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Market analysis of fit preferences of female boomers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (2): 219–229.
Published: 11 May 2010
... industry profits. Originality/value This unique study is helpful in expanding an understanding of the apparel and fit preferences of the lucrative baby boomer generation. In their youth, female baby boomers dictated fashions to the apparel industry. Whatever they wanted was created for them...
Journal Articles
Response to activewear apparel advertisements by US baby boomers: An examination of cognitive versus chronological age factors
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (1): 8–23.
Published: 29 February 2008
.... Nancy Nelson Hodges can be contacted at: njnelson@uncg.edu © Emerald Group Publishing Limited 2008 Advertisements Baby boomer generation Clothing Demongraphics Consumer behaviour United States of America Every eight seconds, someone in the USA turns 50 (Caudron, 1997). Currently...
Journal Articles
Generation X, Baby Boomers, and Swing: marketing fair trade apparel
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (4): 407–419.
Published: 01 December 2005
... the total sample led to different results as compared to when each generational cohort was examined individually. © Emerald Group Publishing Limited 2005 Fair trade Baby boomer generation Behaviour Age groups Fair trade businesses adhere to a philosophy focused on paying a fair wage...
