Keywords: Baby boomer generation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (2): 219–229.
Published: 11 May 2010
... industry profits. Originality/value This unique study is helpful in expanding an understanding of the apparel and fit preferences of the lucrative baby boomer generation. In their youth, female baby boomers dictated fashions to the apparel industry. Whatever they wanted was created for them...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (4): 407–419.
Published: 01 December 2005
... the total sample led to different results as compared to when each generational cohort was examined individually. © Emerald Group Publishing Limited 2005 Fair trade Baby boomer generation Behaviour Age groups Fair trade businesses adhere to a philosophy focused on paying a fair wage...

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