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Keywords: Body esteem
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Journal Articles
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 96–114.
Published: 12 September 2025
...Na Young Ahn; Yeayoung Noh Purpose Grounded in self-concept and social comparison, the purpose of the study was to examine the relationship among body esteem, conspicuous consumption tendency and purchasing intention towards athleisure products. Design/methodology/approach The authors gathered...
Journal Articles
Developing a scale to measure problems in finding a good fit
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 489–505.
Published: 22 July 2022
... through examining the relationship between PFGF and body esteem based on attribution theory. Design/methodology/approach Scale development took place in three steps: (1) An initial pool of items was generated based on a previous study; (2) preliminary quantitative tests of reliability and validity...
