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Keywords: Brand development
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 322–338.
Published: 11 July 2016
... store, speciality boutique, online) or retail (flagship, e-commerce, private clients) channels. Fashion Small to medium-sized enterprises Co-creation Designer apparel Brand identity Brand development Co-creation recognises the influence and power of consumers in the development...
