... with a stimuli and a set of items representing attractiveness and brand identification. Reichert and Carpenter (2004) identified four levels of sexuality in advertisements, including (1) demure – every day dress; (2) suggestive – partially exposed upper body; (3) partially clad – undergarments only, and (4...

... on social bonding on the Instagram page, (2) the influence of perceived usefulness and perceived enjoyment on social bonding on the Instagram page, (3) the mediating effect of brand trust and brand identification on the relationship between social bonding and purchase intention and (4) and the moderating...