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Keywords: CBEC
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–18.
Published: 28 July 2026
...Yuhui (Jessie) Liu; Jung E. Ha-Brookshire; Li Zhao Purpose Drawing on resource-dependence theory (RDT), this study examines external resource dependence in Chinese fashion cross-border e-commerce (CBEC) by identifying demand traffic and supplier sources as critical resources. It further develops...
