... lived in four Tier 1 cities in China. Structural equation modelling and SmartPLS 4.0 were utilized to analyse the 304 valid questionnaires collected. Findings The study’s findings indicate that luxury fashion NFTs with four characteristics (NFT scarcity, NFT exclusivity, NFT design aesthetic and NFT...

... production countries: Bangladesh and China. Design/methodology/approach Applying the theory of dynamic capabilities, a qualitative research design was employed using interviews with a total of 33 apparel industry practitioners, 15 in Bangladesh and 18 in China. Findings Findings indicate that four...

... 2020 09 09 2020 28 09 2020 04 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only China Corporate sustainability Textile and apparel Moral responsibility China has been the largest exporter of textile and apparel (T...

...) framework, in-depth interviews with a number of retail buyers in nine leading fashion companies in China were carried out to explore fashion retail buyers' decision-making processes. Findings The results show that management mentality, type of merchandise and type of decision context were the most...

... spending, much of this exploration is Western focused, with all variables being influential. However, the degree to which these apply to China, and the unique fingerprint of influential motivations remains unknown. This paper answers these questions to allow international retailers to develop more...

...; and to investigate whether China is a potential market for US-made clothing. Design/methodology/approach A survey was conducted among college students in three cities in China. A 2×3 within-subjects design with two countries and three brands was performed. Findings For Chinese consumers, country equity...

... in China to a sample of 460 young adults aged between 18 and 24. Findings – The results indicate that individuals’ status consciousness (SC) has an impact on fashion clothing brand preference (BP) and perceptions of the brand's status. Also, individuals’ BP and perceived BS were found to mediate...

...; and that China was also achieving more market share gains from 2000 to 2009 than other clothing exporters. Research limitations/implications Although China once again was suggested as one of the largest beneficiaries of quota elimination, the paper's findings remind us that neither China's gains nor some...

... comparison. Findings The Queensland fashion designers are experiencing significant impacts from the current economic and manufacturing situations and the challenges presented by developments in China. They respond to their operational concerns, but do not deal strategically with contemporary challenges...

... attributes that Chinese and Indian consumers utilize when purchasing denim jeans. Design/methodology/approach Data were collected in Shanghai, China and Bangalore, India. Findings The results of the study confirmed that Chinese and Indian consumers ranked attributes differently. Chinese consumers...

...Gail Taylor; Allen D. Schaefer; R. Stephen Parker; Charles M. Hermans Purpose China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of this study is to consider the sources of apparel brand information utilized by 14‐ to 17‐year olds...

...Gail Taylor; Karen Kaigler‐Walker; Zelda L. Gilbert Purpose The purpose of this paper is to determine and assess generational differences in Chinese women's perception of appearance and appearance products that can be explained by the political, economic, and social policies of China over the past...

.../methodology/approach The data are from the 2006 edition of an annual survey called the “China's New Rich Study”. The respondents form a representative sample of affluent consumers, 18 to 45 years old, residing in China's 12 largest cities. A psychographic segmentation approach is employed to classify...

... equity in China as well as the detrimental impact of frequent price promotions. Research limitations/implications The study is limited to consumers in Beijing and Shanghai. Practical implications The findings answer the following questions: how do foreign clothing brand suppliers develop...

... implications The research findings can help fashion retailers to understand better the needs of STP travelers from mainland China. Some specific recommendations are given and managerial insights are generated. Originality/value This paper undertakes empirical research to study mainland tourists' shopping...

...Osmud Rahman; Xiuli Zhu; Wing‐sun Liu Purpose This study aims to explore and understand consumers' perceptions and behaviour towards pyjamas in the People's Republic of China (China). Design/methodology/approach A quantitative analysis and comparative methods were used for this study. From...

...Rose Otieno; Zhimin Chen; Richard Murray; Richard M. Jones Purpose The aim of this paper is to analyse simplified traditional fashion clothing supply chain models between the UK and China to identify the key issues in quality and communication management. Design/methodology/approach...

... Taiwanese fashion retailers have become successful in markets of Mainland China. Practical implications Taiwan's luxury fashion brand experience is a window into China's new luxury goods market. The current market in China for luxury goods includes 1.7 billion consumers with sales totaling approximately...

...Juanjuan Wu; Marilyn Delong Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically in Shanghai. Understanding consumers' perceptions of Western‐branded jeans in a cultural‐specific marketplace is the primary focus. Design...

...Steven Frumkin; Neera Thapa; Ayca Gencalioglu Purpose The purpose of this paper is to provide a path forward, for the marketing mix elements, to be adopted by a US retailer entering the moderate brand market in China. Design/methodology/approach A number of recent studies focusing...