...Hongyan Wu; Fei Yu Purpose This paper aims to study the impact of the interaction effects between live-streaming marketing and clothing type on consumers' intention to purchase clothing, and the mediating effect of internalization and identification on the relationship between them. Design...

...Chuanlan Liu; Sibei Xia; Chunmin Lang Purpose This study aims to discover clothing consumption shifts and explore the effect of consumer resilience in changing clothing consumption patterns or establishing new clothing consumption routines after experiencing disruptions caused by the Covid-19...

...-structured depth interviews and focus group interviews with clothing library users as the main data source. The conceptual context of this paper is that of consumer culture theory approaches to consumer identity construction and the role of object ownership in consumer identity projects. Findings...

...Maarit Aakko; Kirsi Niinimäki Purpose Extending the active lifetimes of garments by producing better quality is a widely discussed strategy for reducing environmental impacts of the garment industry. While quality is an important aspect of clothing, the concept of quality is ambiguous...

...Haesun Park-Poaps; Md Sadaqul Bari; Zafar Waziha Sarker Purpose The purpose of this study was to investigate the status of technology adoption (TA) among clothing manufacturers in Bangladesh and examine the influences of contextual factors on their TA level. Particularly, the authors examined...

...Osmud Rahman; Hong Yu Purpose The purpose of this paper is to gain an understanding of baby boomers’ physiological and psychological needs through clothing consumption. Design/methodology/approach A qualitative research approach was employed for this study. Data were collected from two...

... innovativeness are also those with a strong sense of self. Where a gap remains, however, in exploring the direction of the relationship between self-concept and being more innovative and fashionable in clothing choices, as well as how individuals reflexively judge their own fashion choices against...

...Bryce Magnuson; Vaughan Reimers; Fred Chao Purpose A recent study by Reimers et al. (2016) suggests that the attitude-behaviour gap, as it applies to ethical clothing, may be due to academics having defined it differently to the way that consumers do. The purpose of this paper is to serve...

... 11 05 2016 02 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Clothing Consumer behaviour Purchase intention Need for touch Online commerce Textual haptic information Babies’ first sensory input in life comes from...

...Vaughan Reimers; Bryce Magnuson; Fred Chao Purpose Despite supposed widespread consumer support for ethical clothing, it still often fails to translate into actual purchase. The purpose of this paper is to determine whether the way in which academics have defined and measured ethical clothing...

.... The purpose of this paper is to explore how companies operating with used-clothing PSS extend their responsibilities through servitization. Design/methodology/approach An exploratory study of seven companies operating with various used-clothing PSS is conducted through semi-structured interviews...

...Abbie Lewis; Miguel Moital Purpose – The purpose of this paper is to examine the relationship between conspicuous consumption and public self-consciousness, materialism and domain-specific self-esteem, demographics and shopping behaviour. Design/methodology/approach – Focusing on clothing...

... © Emerald Group Publishing Limited 2015 Clothing Strategic choice Sales Strategy Business model Tactical choice During the last two decades, the concept of a “business model” has gained momentum in both practice and academia (Osterwalder and Pigneur, 2005 ; Zott et al...

...Aron O’Cass; Vida Siahtiri Purpose – The purpose of this paper is to examine fashion clothing consumption in relation to status consumption and perceptions of fashion clothing brand status (BS) in transition economies. Design/methodology/approach – A survey was designed and administered...

...Jennifer Paff Ogle; Karen H. Hyllegard; Ruoh-Nan Yan Purpose – The purpose of this study is to invoke a consumer socialization approach to compare mothers and tween daughters on variables that may shape their clothing preferences and consumption behaviors. Additionally, this study explored...

...Ian Phau; Min Teah; Aron O’Cass; Wai Jin Lee; Vida Siahtiri Purpose Religion is a significant force in the lives of many people, however; its role in fashion clothing consumption is still unclear. To expand the knowledge on this issue, the present study seeks to understand the role of religiosity...

... avoidance to an explanation of fast fashion avoidance, and test it using empirically‐collected survey data. © Emerald Group Publishing Limited 2013 Fast fashion Brand avoidance Fast fashion avoidance Negative beliefs Korea Young consumers Fashion Clothing Dress Fast fashion has...

...Neil Howlett; Karen Pine; Ismail Orakçıoğlu; Ben Fletcher Purpose Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing...

... stocks of apparel with optimum design combinations and thus ensuring a better return on investment made on their stocks. © Emerald Group Publishing Limited 2012 India Clothing Fashion design Consumers Optimum design Apparel design Conjoint analysis Attributes and levels reduction...

... t‐shirt over the visibly similar t‐shirt made from conventionally produced cotton. Participants who pay for their own clothing or make purchase decisions alone were not willing to pay a premium. Previous history of purchasing organic foods, perceived product quality, fit and the participant's race...