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1-13 of 13
Keywords: Competitive strategy
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2011) 15 (1): 76–90.
Published: 01 March 2011
... expenditure. q1 Quantity of purchased apparel that was produced domestically. © Emerald Group Publishing Limited 2011 Clothing Competitive strategy Demand management United States of America Japan Following Adam Smith (1937) and David Ricardo's (1962...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (4): 546–561.
Published: 20 September 2010
...Erin Parrish Purpose The purpose of this research is to investigate the growing trend of the use of private labeling as a competitive strategy among fashion retailers. Specifically, how retailers differentiate and create niche markets within their own private label merchandise is examined...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (3): 343–357.
Published: 10 July 2009
.... Rasoul Shafaei can be contacted at: shafaei@kntu.ac.ir © Emerald Group Publishing Limited 2009 Competitive strategy Value chain Exports Leather Iran Nowadays, globalization, international market integration, advent of new competitors and fast changes in consumer behaviors force...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (1): 20–36.
Published: 27 February 2009
... performance of a company, while developing recommendations for improving competitive strategy of the firms. Design/methodology/approach The proposed approach is based on Porter's diamond of competitive advantage (including four main determinants, namely factor conditions, demand, related and supporting...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (2): 246–269.
Published: 15 May 2007
... of the emphasis on responsiveness and flexibility. Figure 3 illustrates the structure of semi‐agile supply chains developed for fashion basic items. Competitive strategy Fashion Retailing Supply chain management Textile industry United States of America US retailers' demands for speed...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (1): 24–40.
Published: 06 March 2007
... of this investigation is to compare the export performance between Spanish and Italian companies. Marketing strategy Exports Spain Italy Textile industry Competitive strategy The model used attempts to predict the existing relationship between the marketing mix and managerial variables of Catalan...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (1): 9–23.
Published: 06 March 2007
... marketing Competitive strategy One of the most relevant internal characteristics in the studies, based on the exporting result of the businesses, is without doubt, its size. The size of the firm as a prerequisite for export activity has often been postulated a priori. In fact, companies of greater...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (4): 387–404.
Published: 01 October 2006
... relationships. The paper analyzes the impact of price competition on apparel retailers and brands, and further examines price tiers as a competitive strategy. Findings The study reveals that the concept of price tiers is applicable to apparel retailers and brands. Price tiering is a vehicle for market...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (4): 420–432.
Published: 01 October 2006
... be generalized to those companies that participated in the study and not the entire textile and apparel industry. Practical implications This research study showed that a niche strategy is a promising global competitive strategy for the textile and apparel industry that can be used to compete with lower...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (4): 425–436.
Published: 01 December 2004
... the variables, object of study, with respect to their customary establishment for clothing purchases. © Emerald Group Publishing Limited 2004 Globalization Fashion industry Retailers Competitive strategy Channel relationships It is well known that the complexity generated by changes...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (3): 256–261.
Published: 01 September 2004
... sites elsewhere. Garment industry European Union Organizational restructuring Competitive strategy Trade Imports © Emerald Group Publishing Limited 2004 Finally what happens in 2005 when tariffs are further reduced and China assumes even greater significance as a textile...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (3): 340–349.
Published: 01 September 2004
... a more in‐depth analysis of the strategies taken by the industry that faces a growing global competition. © Emerald Group Publishing Limited 2004 The Netherlands Garment industry Globalization Competitive strategy Design management Distribution channels and markets With the year 2005...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (4): 386–397.
Published: 01 December 2003
... an important component of the scholarly marketing literature. Unfortunately, within this literature few researchers have focused efforts on understanding the unique challenges that marketers face in developing and implementing strategy in dynamic retail markets. Retailing Competitive strategy Marketing...
