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Keywords: Consumer perception
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (1): 124–137.
Published: 15 August 2018
... educated show a greater tendency to purchase environmentally and socially sustainable products. Consumer behaviour UK Apparel Corporate social responsibility Customer surveys Consumer perception In the last part, three measurement scales for pro-social consumption are adapted from Webb...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 494–508.
Published: 25 May 2018
...Qiong Tao; Yingjiao Xu Purpose Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation adoption, the purpose of this paper is to provide an insight of consumersperceptions...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 54–71.
Published: 14 March 2016
... to connect behavior intention with overt action challenges TRA’s ability to explain different social behaviors (Ajzen, 2012). Winifred Wong can be contacted at: wtwong63@email.phoenix.edu © Emerald Group Publishing Limited 2016 SMS Consumer perception Advertising value Apparel...
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