... responsibility Customer surveys Consumer perception The notion of corporate social responsibility (CSR) has gone through a progressive rationalisation evolving the level of analysis and the theoretical orientation (Lee, 2008). Companies no longer conduct CSR as a response to increasing demand from...

...Qiong Tao; Yingjiao Xu Purpose Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation adoption, the purpose of this paper is to provide an insight of consumers’ perceptions...

... with advertising content processing might include psychological inclination, affective response, and value-seeking intention. The central research question was whether there is any relationship between vanity traits and college-aged Generation Y consumers’ perceptions of SMS apparel advertising...

... Consumer perception Hedonism Shopping Shopping mall Utilitarianism More than 60 percent of non-anchor stores in major shopping centers specialize in apparel, footwear, and accessories, and three-quarters of these stores specifically target female shoppers (Michon et al., 2008...

... the perceptual fluency hypothesis, contributing to the field of literature. © Emerald Group Publishing Limited 2011 Visual information Consumer perception Engagement Involvement Fashion retailing Internet shopping Web site design Involvement, an individual's perceived importance...