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1-5 of 5
Keywords: Consumer perception
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Journal Articles
CSR-consumption paradox: examination of UK apparel companies
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (1): 124–137.
Published: 15 August 2018
... educated show a greater tendency to purchase environmentally and socially sustainable products. Consumer behaviour UK Apparel Corporate social responsibility Customer surveys Consumer perception In the last part, three measurement scales for pro-social consumption are adapted from Webb...
Journal Articles
Fashion subscription retailing: an exploratory study of consumer perceptions
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 494–508.
Published: 25 May 2018
...Qiong Tao; Yingjiao Xu Purpose Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation adoption, the purpose of this paper is to provide an insight of consumers’ perceptions...
Journal Articles
Contribution of vanity to consumer apparel advertising perception
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 54–71.
Published: 14 March 2016
... to connect behavior intention with overt action challenges TRA’s ability to explain different social behaviors (Ajzen, 2012). Winifred Wong can be contacted at: wtwong63@email.phoenix.edu © Emerald Group Publishing Limited 2016 SMS Consumer perception Advertising value Apparel...
Journal Articles
Fashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 3–21.
Published: 09 March 2015
... Preez, R. and van der Vyver, J. (2010), “ Managerial and consumer perceptions of apparel store image: a congruity analysis ”, Management Dynamics , Vol. 19 No. 1 , pp. 11 - 24 . Evans, M...
Journal Articles
The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
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Journal of Fashion Marketing and Management: An International Journal (2011) 15 (3): 345–362.
Published: 12 July 2011
... related to enjoyment. © Emerald Group Publishing Limited 2011 Visual information Consumer perception Engagement Involvement Fashion retailing Internet shopping Web site design Involvement, an individual's perceived importance of a target stimulus or situation (Mittal, 1995...
