... important characteristics most Ethiopian consumers consider while buying apparel products. Factor analysis resulted in five important factors used for pre-purchase apparel evaluation amongst which the design and extrinsic cue is found to be the most important. Environmental factors in the apparel industry...

...Claudia Elisabeth Henninger; Nina Bürklin; Kirsi Niinimäki Purpose The purpose of this paper is to explore swap-shops, which emerged as part of the collaborative consumption phenomenon, by investigating what the implications are of consumers acting as suppliers and how this affects supply chain...

...Kaisa Vehmas; Anne Raudaskoski; Pirjo Heikkilä; Ali Harlin; Aino Mensonen Purpose The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed...

... are evident in understanding the drivers and industry trends that pertain to female consumers of activewear. Design/methodology/approach The systematic literature review sought academic and industry research papers. Articles were selected if they included female participants; and/or addressed consumer...

...Hyo Jung Chang; Hyeon Jeong Cho; Thomas Turner; Megha Gupta; Kittichai Watchravesringkan Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail...

... months, a naturalistic inquiry obtained publicly available online information from customers who during their normal daily lives freely shared their opinions and reflections about fast fashion purchases. Findings A clearly apparent and unexpected finding is that pleasure‐seeking consumers enjoy...

...Liz Barnes; Gaynor Lea‐Greenwood; Maegan Zarley Watson; Ruoh‐Nan Yan Purpose The purpose of the study is to explore the differences between fast fashion and slow fashion consumers in regards to their consumer decision process stages (i.e. purchase/consumption, post‐consumption evaluation...

... on structural and industrial aspects of the fast fashion phenomenon. Now that the phenomenon has been present as a part of individuals’ daily lives for some years, the time is ripe for taking a closer look at consumers’ standpoint. Design/methodology/approach The qualitative technique of focus groups...

...Goutam Saha; Dilip Roy Purpose Grounded theory, supported by leading designers, argues for an integrated approach covering end users and designers. However, no substantial work on apparel design has been done so far where a balance is maintained by combining the opinions of consumers...

..., consumers' pre‐purchase evaluation of the prestige fashion product was characterized by higher shopping motivation, higher reference group influence, and lower perceived product and transaction risks. When compared with the prestige product, consumers' pre‐purchase evaluation of the imitation fashion...

...Erin Drake‐Bridges; Brigitte Burgess Purpose This paper seeks to shed light on the behaviors of a group of consumers referred to as “tween”, a sub‐group of Generation Y, described as pre‐adolescents, aged 9 to 15, who are be“tween” the children and juniors markets, by taking previously tested...

...Nancy Stanforth; William Hauck Purpose The purpose of this paper is to investigate one of the potential cues that may influence the price consumers are willing to pay for products. This paper seeks to investigate the use of ethically framed marketing efforts in influencing price perceptions among...

... and indirect effects of Indian consumers' gender, need for uniqueness (NFU), and attitudes toward American products on three dimensions of brand equity: perceived quality, brand loyalty, and brand associations with brand awareness. For local apparel brands, these effects are found for only one brand equity...

... Proneness Scale, and the Consumer Decision Making Styles Inventory. Clothing types were intimate apparel, underwear, swimwear, pants, jeans, skirts/dresses, T‐shirts, shoes, sneakers, sweaters, jackets/coats, socks, hosiery, and hats. Findings The cross‐sectional analysis for intentions substantiated...

...Gonzalo Díaz Meneses; Julia Nieves Rodríguez Purpose This work proposes to study the phenomenon of fashion not as being evolutionary but as a consumption response that is mediated by consumers having a certain perception of time. This work also proposes not only that the temporal dimension seems...

...Gail Taylor; Ling Gao; Marjorie J.T. Norton; Zhi‐ming Zhang; Chester Kin‐man To Purpose The purpose of this paper is to investigate market segmentation of affluent Chinese consumers and develop profiles of identified segments for potential target markets for luxury fashion goods. Design...

...Riza Casidy Mulyanegara; Yelena Tsarenko Purpose This paper aims to examine and compare the strength of personality and values in predicting brand preferences. It seeks to accomplish three main objectives. First, it will evaluate the strength of personality and values in predicting consumers...

...Minjeong Kang; Kim Johnson Purpose This paper seeks to investigate relationships between apparel return behavior and fashion innovativeness, buying impulsiveness, and consideration of return policies of US consumers. Design/methodology/approach A convenience sample of 246 undergraduates...

.../value Despite the growing global market and importance of studying cultural differences, little information about the influence of culture on consumer behaviour is available. The findings of the dual‐self concept within the Korean culture and their close relationship with decision‐making styles...

...René P. Spijkerman Purpose The purpose of this paper is to provide an overview about the Dutch fashion retailers' use of internet sites and the Dutch consumers' appreciation of apparel e‐tailing. Design/methodology/approach A selection of apparel chain stores was made with the criterion...